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Revving Up Your Social Revenue
Done correctly, branded content taps into new audiences, builds relationships with your competitors' consumers and pinpoints the persuadable market with precision.
The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences
Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA ...
UK Digital Market Overview – Q2 2018
The latest Digital Market Overview uses UKOM approved comScore data to offer a top-line snapshot into the online behaviour of the UK audience.
Online Banking in Europe
In March 2018, 91% of EU5 digital population accessed some form of financial site or app. Online banking - a subset of online finance - was used by 70% of the EU5 digital population. Compared with some other industries, the banking sector is successf...
UKOM Digital Market Overview - March 2018
UKOM approved comScore data offers a snapshot of what the UK population is doing online.
Global Digital Future in Focus 2018
The 2018 Global Digital Future in Focus provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017.
Facebook & Snapchat: Age Profiles
What exactly is the age profile and what are usage figures of Facebook and Snapchat? January 2018 UKOM approved comScore data showcased that Facebook had a reach of 94% among over 18-24-year-olds.
UKOM Digital Market Overview December 2017
This quarterly snapshot by UKOM delivers top-line insights into the UK audience behavior across desktop, tablet and smartphone devices.
Holiday Tracker Overview and Demo
In this presentation, Kevin Moll, Senior Retail Insights Analyst, provides viewers an overview of the comScore Holiday Tracker®, the data it provides to users, and an in-depth product demonstration.