Skip to main content
Measure and evaluate advertising across platforms
Connect the dots for CTV across all screens
Measure digital audiences for all content types
Maximize marketing effectiveness
Measure global box office performance
Powerful programmatic tools to target cross-platform audiences
Understand the value of social media audiences
Get a complete view of television audiences
Presentations & Whitepapers
Join our Email List
Local TV Talks
Year in Review 2022
Español (América Latina)
My Comscore Home
Box Office Essentials
International Box Office Essentials
Search for "mobile traffic" returned 68 matches
Type of content
Presentations & Reports
Infographics & Charts
The Bot is in the Room
In this presentation, comScore Director, Southeast Asia, Ace Singh, shared insights on non-human traffic– why it matters and why you should care in audience measurement, viewability measurement and holistic measurement.
Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies
DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. comScore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies...
Mobile’s Hierarchy of Needs
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In t...
HUBFORUM : Invalid Traffic - Are You Getting Skewed?
What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
Non-Human Traffic: Why It Matters and Why You Should Care
The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue.
A Review of Online and Mobile Trends in Europe
Mike Read, managing director of comScore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States.
2017 U.S. Cross-Platform Future in Focus
In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting t...
Mobile Search: Techniques and Tactics for Marketers
Searches on mobile devices have increased 300% since 2010 and Google estimates that, in the next 18 months, 15-30% of searches will take place on mobile devices. Now that mobile search has reached such a critical mass and agencies and marketers alike...
The 2017 U.S. Mobile App Report
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity...
Viewability Is Free… So What’s Next?
The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewabil...