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Surviving the Social Media Outage of 2019
Paul Kontonis, CMO of WHOSAY, will be speaking at our INTERACT Summit on May 3rd in NYC. I was posting this info on Instagram, or I should say, trying to post it, when I noticed the progress bar pump the brakes just short of completion. Unsuccessful ...
Does Snapchats Strength Among Millennials Predict Eventual Mainstream Success
Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the m...
State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction
comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the re...
The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May
With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about ...
Online Poster Boy 2008
Social networking was the undisputed poster boy of the online world in 2008, finishing the year with a community representing 80% of the U.K.'s total online population.
2009: The Epoch of Extended Web Content
Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal...
The Internet is a Gamechanger in the 2008 Presidential Race
Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see...
Display Advertising on MySpace and Facebook
As promised in an earlier blog post, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum.
Consumer Trends in Social Networking
Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social ...