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How Melissa Brenner Makes the NBA the most Tech-Savvy League
Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans i...
comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia
comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in...
e-Commerce: No Longer a Fringe Activity in Asia
With Alibaba going public in September, e-Commerce in Asia Pacific has been thrust into the spotlight. Rakuten and Amazon have had reasonable success in Japan, but what is happening in China with Alibaba and Tencent? What about the Southeast Asian an...
2013 China Digital Future in Focus Webinar
This webinar presented in Chinese by Fang Cai, presents key insights from the recently released 2013 China–Taiwan–Hong Kong Digital Future in Focus report. The webinar covered prevailing trends in web usage, social media, online video, search and...
Google, Dwango and FC2 Lead Japan’s Online Video Market
comScore Japan K.K. today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012.
Greater China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of how Internet users spend their time online in Greater China (defined as Mainland China, Taiwan and Hong Kong) based on data from the comScore Media Metr...
Greater China Internet Usage Led by Web Portals and Entertainment Sites
In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site...
Google Sites Has Largest Audience in Asia Pacific Region Tencent Captures Highest Share of Minutes
comScore today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online ...
Microsoft Sites Captures Largest Share of Time Spent Online Worldwide
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured ne...
Asia Pacific Search Volume Reaches Record Level in September
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted i...