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Comscore Reports TV Viewing Engagement for Week Ending May 2 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.
Comscore Reports TV Viewing Engagement for Week Ending April 25 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.
Comscore Reports TV Viewing Engagement for Week Ending April 18 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys
As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
The UK Digital Landscape: One Year into the Pandemic
In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviou...
Renewal Agreement with BBC World News for National Television Measurement
Comscore announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
Navigating Limited Ad Spaces During Key Events
While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
Massive, Passive Measurement Is A Panel-Beater
In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measurement over panel-dependent measurement.
Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement
With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodo...
Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement curren...