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Blog feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Lees verder

Blog feb. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... Lees verder

Blog dec. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Lees verder

Blog dec. 14, 2015 | Share

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Lees verder

Blog dec. 9, 2015 | Share

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how the busiest shopping period of the year has performed up to this point. Through the first 36 days of... Lees verder

Blog nov. 20, 2015 | Share

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

With Thanksgiving in less than a week, Americans are not only gearing up for their annual feast with family and friends, but they’re also preparing for the official kick-off to the holiday shopping season in the days immediately following. While comScore plans to release its official holiday season online spending forecast on our State of Online Retail... Lees verder

Blog nov. 11, 2015 | Share

Multi-Platform Media Planning in Practice

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specifically, we delved into how planning in device silos rather than with de-duplicated audiences can lead to missed campaign objectives and wasted spend. Lees verder

Blog okt. 12, 2015 | Share

Join Us: Reach the Right Audiences, Faster with comScore vCE in Google DoubleClick

Join Us: Reach the Right Audiences, Faster with comScore vCE in Google DoubleClick

The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create campaigns that meet their brand goals. Our mission here at comScore is to continue simplifying that buying and selling process, giving our clients the... Lees verder

Blog okt. 9, 2015 | Share

It's Make it or Break it Time for the Fall TV Season

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's breakout show. Lees verder

Blog okt. 2, 2015 | Share

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation, social effects, business effects, and learnings. Lees verder