Comscore & Improve Digital Breakfast – Lessons Learned in Digital Advertising
From the high demand for audience targeting to the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant.
During this event, key industry leaders had panel discussion to address today's digital evolving market and help you navigate the change.
KEY TOPICS INCLUDED ON THE PRESENTATIONS:
- Joris Goossens: Lessons Learned – Campaign validation in The Netherlands
- Martijn van den Hout: Viewability standard in The Netherlands
- Ben Crain: Viewability measurement, audience verification and the impact on yield
- Panel Discussion: Campaign validation in The Netherlands