StationView Essentials

The Most Precise Measurement of Local Television Audiences

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comScore provides the industry’s most granular local TV viewership information, matched with consumer purchase behavior, giving stations and agencies across all 210 U.S. markets the most precise picture of their viewing audience.

comScore StationView Essentials® tracks all satellite, telco, cable and over-the-air television viewing built from the ZIP code-level up.

Specifically designed to meet the unique needs of local television station sales, news and management teams, StationView Essentials provides detailed TV ratings, a closer look at your audience’s viewing patterns, and competitive data from other local stations In your market so you can monitor daily program performance and improve audience retention with more valuable programming.
comScore FasTrak™ makes expedited preliminary ratings numbers available to clients in select markets.

Granular viewing from the ZIP code-level up shows you where your key viewers are watching.

Why settle for sweeps? Your viewers watch every day.

Complete Coverage
Know that your market is represented. comScore covers all 210 U.S. local markets.

Continuous Measurement
Access passively-collected second-by-second measurement of viewing from tens of millions of households.

Advanced Demographics 
Pinpoint more valuable audiences using information about the programs they watch, the cars they drive and the products they buy.

Benefits of StationView Essentials

Make smarter programming and promotional decisions.
Empower TV advertising by knowing precisely what and when your station’s audience is watching.

Sell more TV advertising.
Demonstrate to advertisers that their target consumers reliably watch your station.

Know TV data
Process stable and detailed TV viewing information through major buying and selling systems.

Meer weten?

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