Video Metrix Multi-Platform

A complete view of video consumption across devices

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Digital video is everywhere. As the number of multi-platform users continues to climb around the world, the industry needs a consistent, holistic way to understand video consumption across every digital device.

comScore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and OTT* devices.

Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics.

*Availability varies by market

Benefits for Agencies & Advertisers

Plan smarter multi-platform video campaigns.

Understand the total scale of digital users across all screens, including OTT*.

Better meet your campaign objectives.

Compare properties side-by-side to select those that match the goals of your campaign.

Advertise on the most popular digital properties.

Evaluate person- and show-level data across media types to find properties with growing reach.

*Availability varies by market.

Benefits for Publishers & Content Owners

Understand the total reach of your content.

Determine the size of your digital audience across platforms.

Know and improve your position in the marketplace.

Benchmark video performance against competitors and identify where to find new audiences.

Better package your inventory across devices.

Measure engagement by device and demographic to prove your inventory’s value across platforms.

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