- 5 de agosto, 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.


Active las campañas y el inventario de paquetes convirtiendo audiencias granulares y datos contextuales en objetivos procesables.
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