QSR Solutions

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Quick-Service and Fast Casual Restaurants trust comScore to help them discover opportunities to reach consumers in a flat market and understand the impact advertising-by-medium is having on the brand and sales.

By combining our massive database of cross-platform measurement information with third-party consumer purchase data, comScore provides the restaurant industry with insights around brand health tracking and cross-platform campaign measurement linked to store visitation and in-store purchases, as well as the ability to create custom segments based on TV viewership, digital behaviors and demographics for media targeting.

 

comScore knows how to help restaurant marketers excel.

We are uniquely positioned to answer difficult questions facing the quick-service and fast casual restaurant industry.

  • What is the perception of my brand among my target audience vs. rival brands?
  • How can I link first party CRM data with industry-wide digital and TV data to build customized segments for targeting? How can third party location visitation and purchase data augment such segments?
  • What is my effective reach of my target audience across channels, across partners?
  • How effective is my website and online ordering vs. rivals?
  • How can I create the most compelling advertising packages across channels?
  • What is the incremental lift on sales by media channel (online video, TV, etc.)?

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Why comScore

Consultative Approach

Our industry experts partner with clients to interpret behavioral and offline data and create integrated, relevant and cohesive recommendations. We work collaboratively as an extension of your team, while also powering your DMPs.

Breadth of Solutions

comScore offers a truly unique suite of research solutions covering behaviors, attitudes and multi-media consumption to help automakers drive success by focusing on planning, activation and campaign measurement.

Customizable Analyses

comScore’s approach and findings are tailored to each client’s specific business needs. By applying the right mix of research and range of data, clients typically get a blend of recurring metrics and specialty studies.

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