Health Insurers are facing unique challenges and opportunities across their digital channels ahead of the next open enrollment season. Understanding consumer online shopping behavior and competitor online strategies, both in the individual health plan arena as well as in the Medicare Supplement and Medicare Advantage businesses, are critical to success. In this presentation, Comscore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
Some highlights in the presentation include: