Consumers in India are fast adjusting to the new reality imposed on them by the pandemic. From work to entertainment, education to social events, activity is shifting online as the offline alternatives are impractical or severely curtailed. In this short webinar presentation, we summarise, and quantify, the most salient online behavioural trends.
In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.
Specifically, we explore:
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.
Lea nuestras continuas actualizaciones sobre las nuevas tendencias de consumo y el impacto que tienen en la industria de la publicidad, así como en la industria de los medios de comunicación en comscore.com/esl/Prensa-y-Eventos/Coronavirus.
Regístrese para recibir notificaciones cuando se publiquen nuevos datos o informes de interés.Regístrese