YouTube Viewers Watched Average of 96 Videos per Viewer in March
RESTON, VA, April 29, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2010 data from the Comscore Video Metrix service showing that more than 180 million U.S. Internet users watched online video during the month. YouTube delivered video to more than 135 million viewers during the month, reaching 3 out of every 4 online video viewers at an average of 96 videos per viewer.
Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched 31.2 billion videos in March, with Google Sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.1 billion videos, or 3.4 percent of all online videos viewed. Microsoft Sites ranked third with 655 million (2.1 percent), followed by Yahoo! Sites with 478 million (1.5 percent) and CBS Interactive with 457 million (1.5 percent).
Top U.S. Online Video Content Properties* by Videos ViewedMarch 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share of Videos (%)
Total Internet : Total Audience
31,241,101
100.0
Google Sites
13,056,042
41.8
Hulu
1,070,460
3.4
Microsoft Sites
655,068
2.1
Yahoo! Sites
477,887
1.5
CBS Interactive
457,261
Viacom Digital
370,179
1.2
Vevo
331,144
1.1
Turner Network
302,626
1.0
Fox Interactive Media
300,392
AOL LLC
280,328
0.9
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 180 million viewers watched an average of 173 videos per viewer during the month of March. Google Sites attracted 136.0 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo! Sites with 56.2 million viewers (8.5 videos per viewer) and CBS Interactive with 46.7 million viewers (9.8 videos per viewer).
Top U.S. Online Video Content Properties* by Unique ViewersMarch 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
180,241
173.3
136,002
96.0
56,245
8.5
46,747
9.8
42,724
15.3
42,487
7.1
FACEBOOK.COM
40,639
5.5
40,017
26.7
37,527
8.8
37,524
9.9
32,405
8.7
Top Video Ad Networks by Potential Reach
In March, Tremor Media ranked as the top video ad network with a potential reach of 96.5 million viewers, or 53.5 percent of the total video viewing audience. Adconion Video Network ranked second with a potential reach of 81.6 million viewers (45.2 percent penetration) followed by Advertising.com Video Network with 80.8 million viewers (44.8 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersMarch 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Tremor Media - Potential Reach
96,459
53.5
Adconion Video Network - Potential Reach
81,552
45.2
Advertising.com Video Network - Potential Reach
80,815
44.8
YuMe Video Network - Potential Reach
80,802
ScanScout Network - Potential Reach
79,924
44.3
BBE - Potential Reach
75,837
42.1
SpotXchange Video Ad Network - Potential Reach
69,392
38.5
TidalTV - Potential Reach
67,039
37.2
Break Media Network - Potential Reach
66,724
37.0
BrightRoll Video Network - Potential Reach
64,379
35.7
Other notable findings from March 2010 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com