Panel examines impact of COVID-19 on consumer engagement and improving the efficacy of programmatic advertising
RESTON, Va., Nov. 2, 2020 - Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that Jessica Trainor, Vice President, Ad Platform Partnerships, Comscore, will participate in the Programmatic Pioneers Virtual Summit on November 9, 2020 at 12:25pm ET.
Trainor will be joined by marketing and programmatic advertising experts from across the industry for a panel titled “The Digital Engagement Boom During COVID and Improving Ad Effectiveness in the Programmatic Ecosystem”. The panel will explore how marketers and advertisers can reach, engage, and drive attention and consumer actions through the complex programmatic landscape. Examining cross-screen measurement and targeting, they will share insights into how publishers are embracing video formats to support advertisers’ growing demands to attract consumers, how to monetize the impact of video campaigns, and how to use data to ensure ads are personalized and effective.
Digital consumption has been completely upended in 2020. Due to both the economic and political climate, brands are looking for complete transparency with their ad placements, while also adhering to a tight budget. Visibility has become even more of a necessity as agencies look to build trust in a field that is growing, albeit slightly stumped by future uncertainties. The Programmatic Pioneers Virtual Summit explores how to build campaign transparency through metrics and innovation and how to turn challenges into opportunities during a time of crisis. For more information and to register for the webinar, please visit https://www.wbresearch.com/events-programmatic-us-november-2020/.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
MediaMarie ScoutasComscore, Inc. press@comscore.com