- 10 de octubre, 2017

IAB Australia MeasureUp Conference

Sheraton on the Park
Sydney, Australia

- Este evento ya se ha celebrado -

Over the last 10 years, digital advertising has grown to take up a significant portion of total advertising revenue in Australia. With the advent of digital advertising, measurement has become an incredibly hot topic. Whether that is the revenue component, audience measurement, the challenge of ROI, measurement across media, or measurement of the digital value chain, it is a critical topic for the industry.

IAB Australia’s inaugural measurement conference, MeasureUp, brings together brains on the topic both locally and from overseas to shed light and provide perspective. The day will be split into two streams: Measurement Science and Marketing Outcomes, interspersed with keynotes and panels to help shape measurement application for the next 12 months.

The Halo Effect: What Qualities Drive Higher Advertising Effectiveness

10 de octubre : 11:20 - 11:45
Presentador: Ben Martin, Global Marketing Insights Director, Comscore

What role does contextual environment play on branding effectiveness for advertisers? This session will present data on the impact that different media environments can contribute to the success of your brand spend.

Añadir a mi calendario 10-10-2017 11:20:00 10-10-2017 11:45:00 Australia/Sydney IAB Australia MeasureUp Conference - The Halo Effect: What Qualities Drive Higher Advertising Effectiveness The Halo Effect: What Qualities Drive Higher Advertising Effectiveness

What role does contextual environment play on branding effectiveness for advertisers? This session will present data on the impact that different media environments can contribute to the success of your brand spend.

Sheraton on the Park, Sydney, Australia Comscore events@comscore.com false DD/MM/YYYY