- 25 de octubre, 2017

IAB Training Series: Levelling Up – Activating Advanced Measurement

Google
, Singapur

- Este evento ya se ha celebrado -

Navigating a fragmented media landscape and mobile consumer base starts with getting the right information. With pressure building for marketers to demonstrate clear impact on business objectives, the need to have sound measurement and attribution capabilities has never been more critical.

The IAB Singapore Measurement, Standards & Data Committee will be hosting a Training Series Event aimed at digital practitioners who want a deeper look into the nuts and bolts of measurement and what industry best practices are. This event will be centred on the nitty gritty of attribution, both online and off.

Cross-Device and People-Based Measurement: Tracking Audiences on the Move

25 de octubre : 11:05 - 11:30
Presentador: Jonah Ken Tan, Vice President, Southeast Asia, Comscore

With multiple devices at play and consumers always on the move, brands are grappling with a fragmented view into behaviour and consumption patterns. But there are ways to get a better picture, with new tools entering the fray.

  • What can be measured across digital devices? And how it is measured?
  • Limitations and challenges of cookie-based measurement
  • De-duplication through people-based measurement for a more accurate representation of reach and frequency
Añadir a mi calendario 25-10-2017 11:05:00 25-10-2017 11:30:00 Asia/Singapore IAB Training Series: Levelling Up – Activating Advanced Measurement - Cross-Device and People-Based Measurement: Tracking Audiences on the Move Cross-Device and People-Based Measurement: Tracking Audiences on the Move

With multiple devices at play and consumers always on the move, brands are grappling with a fragmented view into behaviour and consumption patterns. But there are ways to get a better picture, with new tools entering the fray.

  • What can be measured across digital devices? And how it is measured?
  • Limitations and challenges of cookie-based measurement
  • De-duplication through people-based measurement for a more accurate representation of reach and frequency
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