ROI Festival 2017

16 de octubre - 19 de octubre, 2017

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The ROI Festival aims to reward the most innovative brands and enterprises, encouraging them to maximise the return on investment of their creative marketing activities.

comScore is a Partner of the ROI Festival.

 

Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event. 

Session

17 de octubre

Understanding the Multi-Platform Majority in China

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority:

  • Who are they?
  • How do they use desktop and mobile for different scenarios?
  • How can we reach them more effectively?

Welcome to comScore’s session at the ROI Festival on Tuesday 17 October at 12:10pm (just before lunch), and we will present all the answers.

Hora: 12:10 - 12:25 Añadir a mi calendario 17-10-2017 12:10:00 17-10-2017 12:25:00 Asia/Shanghai ROI Festival 2017 - Understanding the Multi-Platform Majority in China Fang Cai - Understanding the Multi-Platform Majority in China

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority:

  • Who are they?
  • How do they use desktop and mobile for different scenarios?
  • How can we reach them more effectively?

Welcome to comScore’s session at the ROI Festival on Tuesday 17 October at 12:10pm (just before lunch), and we will present all the answers.

Shanghai Centre, Shanghai, China comScore events@comscore.com false DD/MM/YYYY
Fang Cai
Vice President, China, comScore, Inc.