ROI Festival 2017
- Este evento ya se ha celebrado -
The ROI Festival aims to reward the most innovative brands and enterprises, encouraging them to maximise the return on investment of their creative marketing activities.
Comscore is a Partner of the ROI Festival.
Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event.
Understanding the Multi-Platform Majority in China
17 de octubre : 12:10 - 12:25
Fang Cai
Vice President, China, Comscore, Inc.Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority:
- Who are they?
- How do they use desktop and mobile for different scenarios?
- How can we reach them more effectively?
Welcome to Comscore’s session at the ROI Festival on Tuesday 17 October at 12:10pm (just before lunch), and we will present all the answers.
Añadir a mi calendario 17-10-2017 12:10:00 17-10-2017 12:25:00 Asia/Shanghai ROI Festival 2017 - Understanding the Multi-Platform Majority in China Understanding the Multi-Platform Majority in ChinaMobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority:
- Who are they?
- How do they use desktop and mobile for different scenarios?
- How can we reach them more effectively?
Welcome to Comscore’s session at the ROI Festival on Tuesday 17 October at 12:10pm (just before lunch), and we will present all the answers.
Shanghai Centre, Shanghai, China Comscore events@comscore.com false DD/MM/YYYY