What better metric exists to understand consumer behavior than to understand how people shop? Applying the incredibly informative stories that our purchases tell on a daily basis, combined with a future-forward cookie-free approach is a marketer's dream that's become a reality through the Comscore & Commerce Signals partnership. Comscore, a leader in programmatic audience targeting, and Commerce Signals, a Verisk business and a leading provider of omnichannel payment data for marketers, have come together to enable next-generation, privacy-friendly contextual audience segments for ad targeting across digital, mobile, and CTV ad inventory.
Commerce Signals has a permissioned, anonymized view of credit and debit card spending behavior from 40 million U.S. households. The data includes everywhere cards are used from retail and online purchases to streaming and ride sharing. With the combination of Comscore’s contextual data and Commerce Signals’ purchase data, marketers can now target individual brand or category buyers in a more effective and efficient way.
Register for Comscore and Commerce Signals’ webinar to understand how you can reach retail audiences aligned to your campaign goals.
Key topics to be covered in this webinar include: