- 14 de junio, 2022

2022 State of Streaming

- Este evento ya se ha celebrado -

James Muldrow
James Muldrow
Vice President, Product Management
Angela Rodriguez
Angela Rodriguez
Vice President, Activation
Melinda Gladnick
Melinda Gladnick
Product Manager, VCE & CCR

With over 85 million households streaming content on connected TVs, streaming is no longer a trend, but rather an absolute reality that has reshaped consumer behavior, approaches to content, and the overall media landscape forever.

In this new ecosystem that’s moving at breakneck speed, how can buyers, sellers, and content providers keep pace with what is truly important? Join us as Comscore’s streaming experts lean into the most crucial trends, services, and solutions at this year’s 2022 State of Streaming webinar.

You'll learn about:

  • The current state of streaming adoption and growth trends
  • Dominant services vs. new emerging players in the space
  • A deep dive into streaming service models for success, including a Netflix analysis, ad-supported vs. non-ad-supported models, and more
  • Emerging trends reshaping the streaming landscape
  • How to effectively target, understand, and measure OTT and CTV audiences and advertising impact 

Register now