Plan Metrix

Connect consumers’ interests, attitudes and behaviors with their digital media consumption

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Demographic characteristics alone do not adequately predict consumers’ brand- or category-specific purchase behaviors. Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying habits—both online and offline—of their target audiences. In parallel, publishers seeking to increase ad revenue require detailed intelligence that demonstrates the value of their properties relative to the competition.

Plan Metrix™ is a robust audience intelligence solution that provides insights that combines internet users’ actual online behavior with detailed information about their lifestyles, interests, attitudes, demographics and product preferences across desktop properties. 

Connect attitudes and interests with online behavior. When your target audience is defined by lifestyle, Plan Metrix helps you create more focused campaigns based on advanced audience data. Find your target online across tens of thousands of digital properties. 

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