With these insights, media buyers and sellers gain a granular view into the rapidly-evolving OTT ecosystem.
Powered by the Comscore Total Home Panel™, OTT Intelligence analyzes OTT consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status.
This solution measures reach and engagement for nearly every connected OTT device, including smart TVs, streaming sticks/boxes and gaming consoles.
Con diecisiete años de experiencia en Comscore, Joe ha forjado su carrera impulsando la innovación en el mundo de las mediciones de medios digitales. Joe y su equipo ayudan a producir herramientas valiosas para medir audiencias digitales en un entorno de medios en constante evolución.
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Krishna Gaddampalli serves as a Product Manager on the Digital Audience Product team. In his role, Krishna manages Video Metrix, internal data monitoring tools, as well as OTT Intelligence and Connected Home, which are part of the Total Home Panel.