Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement

Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.

The Scenario

With too many social pages and no access to some global pages, the team had poor visibility into social performance and competitive optics across each of its brands, region by region. Working with Shareablee, the team gained access to all global pages and streamlined reporting. The transparency not only increased efficiency, it also gave the team insight into competitive tactics that helped grow the brand’s overall social audience and engagement.

The Challenges

• Poor visibility into social performance across each global beauty brand, region by region
• Lack of competitive insights into best performing content
• No easy way to access performance across social platforms

The Solution

Competitive benchmarking across social platforms

Cross-platform social analysis

Insights into owned and competitive content strategy