- 5 août 2019
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Solution de ciblage d'audiences
Comscore Audience Activation™ vous permet d'atteindre vos cibles en fonctions de paramètres démographiques ou de comportements en ligne.