- 5 août 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

Solution de ciblage d'audiences

Comscore Audience Activation™ vous permet d'atteindre vos cibles en fonctions de paramètres démographiques ou de comportements en ligne.

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