14 novembre 2013

Finnish Internet Users are Most Avid Consumers of Online News

Hélène Azevedo
Marketing Manager Europe
News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or information website via a desktop or laptop during the month. The top 3 sites in that category were Yahoo! ABC News Network, BBC and Mail Online.

When ranking the European countries by reach, the Nordic countries lead the top 3 as 97 percent of Finnish internet users visited a news site during the month, followed by Sweden in second place with 96 percent reach and then Norway in third with 95.8 percent. Ireland and  Turkey are not far behind, both with 95.7 percent reach.
The European average lies at 80.2 percent and Russia concluded the rankings with 66.2 percent of their online audience accessing a news and information site in September 2013.
Additional newspaper data on the Irish market can be found here: http://www.comscoredatamine.com/2013/10/independent-news-media-is-most-popular-news-destination-in-ireland-telegraph-is-fastest-growing/

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