Prise de Parole
TV or Not TV? Where and How Are People Watching Video Today?
Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior.
Horaire: 08:25 - 09:15 Ajoutez à votre agenda 07-12-2017 08:25:00 07-12-2017 09:15:00 America/New_York TV of Tomorrow - TV or Not TV? Where and How Are People Watching Video Today? Aaron Fetters - TV or Not TV? Where and How Are People Watching Video Today?Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior.
SVA Theater, NYC, NY, États-Unis comScore events@comscore.com false DD/MM/YYYYSenior Vice President, comScore Marketing Solution
Data-Driven Advertising: Hurdles and Opportunities
This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.
Horaire: 01:15 - 02:15 Ajoutez à votre agenda 07-12-2017 01:15:00 07-12-2017 02:15:00 America/New_York TV of Tomorrow - Data-Driven Advertising: Hurdles and Opportunities Cathy Hetzel, EVP - Data-Driven Advertising: Hurdles and OpportunitiesThis session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.
SVA Theater, NYC, NY, États-Unis comScore events@comscore.com false DD/MM/YYYYCathy Hetzel, EVP