Now 100 percent virtual, ARF AudiencexScience will provide a multi-dimensional perspective on the industry’s challenges and opportunities, as well as the impacts of the COVID-19 crisis on measurement and growth.
Bill Livek, CEO and Executive Vice Chairman of Comscore, joins Scott McDonald, President & CEO of ARF to share his perspective on the rapidly evolving media landscape, and discuss why he believes TV will never be the same – and neither will its currency.
Improving both the program and ad environments.