As cord cutting behavior continues to rise, over-the-top (OTT) television has massive potential for both traditional and digital advertisers alike.
Comscore and AppsFlyer invite you to join us while we explore the impact COVID-19 has had on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app event behavior, LTV and ROI — we’ll examine OTT growth in 2020, why the time is ripe to test OTT now, and how to plan your CTV advertising campaigns for data-driven growth.
Larissa KlitzkeSr. Product Marketing Manager, AppsFlyer
Brandon HubbardManager, Agency Sales, Comscore
AppsFlyer and Comscore partner to examine the latest video consumption and device usage trends to inform data-driven strategies for OTT and CTV advertising.
Key topics covered in this webinar include: