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With more than one-third of mobile users actively engaging with digital content on their phones, it is increasingly important for media planners to increase their understanding of the mobile media buying environment. This presentation explores several key enhancements and upgrades recently made to our mobile marketer product offering in response to the growing demand for more sophisticated, tactical tools from the marketplace. This webinar includes a review of Plan Metrix Mobile, our recently released mobile media planning tool, a hands-on demo of how to maximize your media buying and selling with Ad Metrix Mobile and a review of recent enhancements we have made to our Brand Metrix Mobile product. And, as always, we share some breaking, top line consumer trends to help give some state of the market context.