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The Millennial generation is often viewed by marketers as one of the most valuable segments of the population, mainly due to the powerful combination of the group’s massive size and strong purchasing power, estimated to be $170 billion per year. It is no wonder why marketers are keenly interested in better understanding this group and how to effectively reach them. The unique characteristics of this generation present both challenges and opportunities for marketers looking to target this segment. This webinar includes ground-breaking research from Comscore, revealing the most effective strategies brands can undertake to reach Millennial consumers.