Mobile, apps and the modern purchase funnel
During the presentation, Sergey Onishchenko, director of sales in Russia and the CIS, speaks about the dramatic impact of mobile, and in particular mobile apps, on the digital retail landscape.
Key topics reviewed during this session:
- How mobile has changed the digital landscape and polarized retail audiences
- E-commerce vs. m-commerce: time or revenue?
- Risk versus reward of the mobile app battleground
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