Communiqués de presse

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

Mobile Metrix® Provides Measurement of Browser and App Audiences for Both Types of Mobile Devices

Amsterdam, Netherlands, April 3, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile Metrix was the first service of its kind to market in the U.S. and it is now available in seven markets worldwide, including Spain, Mexico, Brazil, Malaysia and Turkey.

“We are excited to introduce our Beta version of Mobile Metrix in the Netherlands, the first mobile measurement service of its kind to report smartphone and tablet audiences,” said Joris Goossens, VP Sales Benelux of comScore. “With these devices accounting for a rapidly expanding share of digital media consumption, comScore recognized the need to expand our industry-leading audience measurement offering to better represent this new paradigm.”

Key product features include:

  • Measurement of smartphone and tablet audiences via mobile browser and app
  • Measurement of both iOS and Android platform usage on smartphones and tablets
  • Media consumption metrics including page views
  • Reporting delivered through MyMetrix platform, providing robust and personalized reporting.
  • Reporting on 117 media content categories/subcategories and a hierarchy of up to 6 levels per entity.

To learn more about Mobile Metrix, please feel free to reach out to your comScore account representative.

Tag Your Mobile Media Content Today!
Publishers, brands, and media companies who want to ensure that all their mobile platforms and are reflected in comScore Mobile Metrix are strongly encouraged to begin tagging their digital content assets with comScore today at the comScore Direct website.

Many web sites are already familiar with the process from tagging their traditional web content using comScore’s UDM census tag, which has recently been updated to enable advanced measurement of sites and apps in a fixed web or mobile environment, inclusive of both iOS and Android platforms. With an increasing amount of media consumption shifting to smartphones and tablets, now is the time to make sure that all of your digital content assets are accounted for, including:

  • Traditional web pages
  • Mobile-optimized web pages
  • Mobile apps
  • Tablet apps
  • Video content

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients. For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Hélène Azevedo
comScore, Inc.
+33 (0) 1 42 47 45 06