- 15 novembre 2016

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.

More Videos from the Let’s Talk Advertising Effectiveness Series

Is precision targeting delivering on its promise?
How do you evaluate quality delivery?
What are the metrics that matter?

Activation

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