Plan Metrix® Multi-Platform

Connect consumers' interests, attitudes, and behaviors with their total digital media consumption

Demographic characteristics alone do not adequately predict consumers’ brand- or category- specific purchase behaviors. Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying habits—both online and offline—of their target audiences. In parallel, publishers seeking to increase ad revenue require detailed intelligence that demonstrates the value of their properties relative to the competition.

Plan Metrix Multi-Platform is a robust audience intelligence solution that combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors, for a unified digital view.

Plan Metrix Multi-Platform - Audience Intelligence

With the majority of our sites’ visitors coming from mobile platforms, it is essential to have robust demographic, behavioral and psychographic metrics of our audience across all devices. Plan Metrix Multi-Platform will enable us to demonstrate a comprehensive view of our audience in its entirety to our advertising partners.
Melissa Menda, Director, Marketing Strategy and Insights, New York Post

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Plan Metrix® Multi-Platform

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Produits Connexes

Ad Metrix

MMX Multi-Platform

Mobile Metrix

Video Metrix Multi-Platform

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