PreAct

Monitor the Health of a Film’s Marketing Campaign a Year in Advance

Demandez une démonstration

comScore is the global standard for box office reporting – precisely measuring movie viewership from more than 95% of the worldwide box office.

comScore PreAct™ is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign.

Users can get exclusive insight into audience interest and the impact of pre-release marketing campaigns. PreAct quantifies these insights allowing users the opportunity to course correct during the critical marketing stage of a film. A movie industry-first, PreAct combines comScore’s box office measurement with data analytics developed by Reactor Research and Crimson Hexagon’s industry-leading social media analysis capabilities.

Request a demo

Will they go?

Measure the overall health of your marketing campaign.
Monitor audience conversation and sentiment a year before its theatrical release.

Make more informed and effective pre-release marketing decisions.
Use early audience insights to make campaign adjustments as necessary.

Go beyond sheer numbers.
Get better insights with conversion classified into unique categories.

Prêt à en savoir plus ?

Contactez-nous dès aujourd’hui pour comprendre comment comScore peut vous aider.

Nous contacter

Produits connexes

comScore Box Office Essentials® is the movie industry’s census-based currency, collecting, processing and reporting on how many people go to the movies and how much they...
En savoir plus
comScore International Box Office Essentials® gives every major studio, mini-major and prominent independent film distributor in the worldwide industry the numbers they need,...
En savoir plus
comScore PostTrak™ exit polling service reports audience demographics and the aspects of each title that trigger interest and attendance – all in real time.
En savoir plus
comScore Swift™ is an electronic box office reporting system that facilitates an efficient flow of reconciled theater level ticket transactions, allowing for faster invoicing...
En savoir plus