Comscore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms
New segments enable brands and agencies to extend their TV advertising reach and build frequency with mobile and desktop
RESTON, VA, Oct. 16, 2018 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
“We are excited to work with Comscore to bring these granular segments to the market,” said Michelle Hulst, GVP, Marketing and Strategic Partnerships at Oracle Data Cloud. “The new segments open up valuable audiences to network marketers, brands and agencies and with the scale, data freshness and quality needed to reach their consumers wherever they are – across TV, digital, or both.”
Marketers and brands can develop and build these audiences in Oracle Data Cloud and then activate them for campaign execution in major demand side platforms and leading social networks.
The new segments offer marketers:
- A one-stop shop for targeting key personas with a single CPM (removing the need to overlay multiple segments from multiple providers)
- Precise digital retargeting for TV ad campaigns
- An opportunity to drive tune-in for programs and live events
“Today’s audiences consume content seamlessly across platforms, so it’s critical that advertisers leverage a holistic approach that extends their TV advertising efforts with desktop and mobile,” said Rachel Gantz, senior vice president, commercial sales at Comscore. “As a trusted currency, we are excited to bring these segments to the market through Oracle Data Cloud, so our partners can implement more precise targeting strategies and optimize reach and frequency of their campaigns across mobile, desktop, OTT and TV.”
In addition to these TV audiences, clients can also leverage Comscore’s trusted demographic, syndicated TV and OTT consumption segments.
To learn more about the new segments and how to find them in Oracle Data Cloud, please contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore, here.
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the world's 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.
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