Date & Time: June 13, 12:50pm-2:00pm
As newly appointed CEO of Comscore, Bryan Wiener will provide his perspective on how the company plans to lead the industry in a world where consumer behavior is increasingly cross-platform and trust is the most powerful currency.
Speaker: CEO of Comscore, Bryan Wiener
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Date & Time: June 13, 11:40am-12:10pm
Psychographic targeting significantly improves ROI over demographics alone.
Speaker: David Algranati, SVP, Product Management
Date & Time: June 12, 3:00pm-3:30pm
What happens when measurement competitors come together to paint a complete picture of a cross-touchpoint audience for Condé Nast?
Speaker: James Muldrow – Sr. Director, Product Management
Date & Time: June 12, 11:00am-12:10pm
In this special hour-long session, six companies share how they measure media, produce metrics and how those metrics are defined.
Speaker: Josh Chasin, Chief Research Officer
With legal requirements like GDPR, the promise of hyper-granular big data for audience profiling must be treated carefully.
Speaker: Frank Pecjak, Senior Vice President, Statistical Services