- 5. August 2019

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best results. 

Lösung für Zielgruppen-Targeting

Comscore Audience Activation™ ermöglicht Targeting mit demografischen Daten und bildschirmübergreifendem Verhalten für digitale, mobile und CTV-Kampagnen

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