- 5. August 2019
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Lösung für Zielgruppen-Targeting
Comscore Audience Activation™ ermöglicht Targeting mit demografischen Daten und bildschirmübergreifendem Verhalten für digitale, mobile und CTV-Kampagnen