Predictive Audiences drives performance at a lower cost

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments.
Are you ready to learn what Comscore Predictive audiences can do for your ad campaigns?
Compared to competitor behavioral audience
‐34%
Cost-Per-Click
Compared to competitor AI Contextual
+129%
Click-Through-Rate
‐59%
Cost-Per-Click