RampUp: Virtual Summit is part of an annual series of roadshows hosted by LiveRamp. The events focus on new, customer-first marketing strategies and tactics in industries like TV, retail, government and political agencies, publishing, financial services, auto, and hospitality.
As media consumption quickly evolves, media measurement has struggled to keep pace, creating the need for a next-generation measurement alternative. LiveRamp and Comscore's recently announced partnership will contribute by making TV data more actionable, create more addressability at scale, and provide greater accountability to marketers. Learn more about how the industry is embracing a variety of data in a race to create representative cross-platform measurement.