2013 Brazil Digital Future in Focus
In this presentation, Comscore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. The report includes key insights that identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for Brazilian marketers.
Here are some of the insights shared in this presentation:
- The Brazilian internet audience is very young on average, with 18 percent of users age 18-24 and 30 percent of all users age 25-34.
- Social Media sites capture the largest percentage of consumers' time in Brazil at 36%. Facebook has emerged as a strong leader in the category with nearly 44 million unique visitors in December 2012, up 22% vs. a year ago.
- Online video consumption in Brazil grew 18% in 2012. Google Sites (YouTube) remains the top video property, while VEVO ranks second. Facebook was one of the fastest growing online video properties with a gain in its video-viewing audience of more than 400%.