- 6. März 2018

Facebook & Snapchat: Age Profiles

Sprecher: UKOM

What exactly is the age profile and what are usage figures of Facebook and Snapchat? January 2018 UKOM approved Comscore data showcased that Facebook had a reach of 94% among 18-24 year olds online, compared to 89% of Snapchat users of the same age group.

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This report looks at the following topics:

  • Demographic insights of Facebook vs. Snapchat looking at audience numbers of 18-24 compared to over 55 year olds.
  • An overview of engagement metrics, such as time spent and total minutes of Facebook vs. Snapchat users.
  • Is Facebook still ahead of their competition in terms of audience numbers or has a competitor stolen the social media crown?

Contact us today to learn more about this latest UKOM Insight piece.