New School Year Boosts Traffic at Education and Retail SitesPolitical News Sites Spike as Deadline Approached for Government Shutdown
RESTON, VA, October 21, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for September 2013 based on data from the Comscore MMX service. Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) September 2013 vs. August 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Total Unique Visitors (000)
Aug-13
Sep-13
% Change
Total Internet : Total Audience
225,257
225,271
0
Family & Youth – Education
37,539
48,339
29
Career Services & Development – Training and Education
12,753
14,669
15
Retail – Computer Software
57,317
64,334
12
News/Information – Politics
44,134
48,936
11
Education – Information
67,395
74,724
Lifestyles – Religion/Spirituality
31,654
34,492
9
Retail – Flowers/Gifts/Greetings
16,694
18,149
Retail – Computer Hardware
62,007
67,176
8
Automotive – Manufacturer
26,773
28,156
5
Gambling – Online Gambling
13,978
14,628
Table 2
Comscore Top 50 Properties (Desktop Only) September 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Yahoo! Sites
197,774
26
TWITTER.COM
38,303
2
Google Sites
191,448
27
YELP.COM
37,734
3
Microsoft Sites
170,549
28
Hearst Corporation
37,628
4
Facebook
142,248
Federated Media Publishing
37,387
AOL, Inc.
112,454
30
TUMBLR.COM*
36,019
6
Amazon Sites
110,863
31
WebMD Health
34,325
7
Glam Media
89,075
32
Adobe Sites
33,663
Wikimedia Foundation Sites
84,659
33
YP Local Media Network
33,492
CBS Interactive
80,739
34
AVG Technologies
32,934
10
Apple Inc.
77,732
35
New York Times Digital
32,234
Turner Digital
77,016
36
WORDPRESS.COM*
32,174
Ask Network
70,943
37
Meredith Digital
29,251
13
eBay
68,971
38
NETFLIX.COM
29,243
14
Comcast NBCUniversal
59,830
39
Fox News Digital Network
28,861
About
59,323
40
Everyday Health
28,524
16
VEVO
56,642
41
Time Warner (Excl. Turner/WB)
28,295
17
Gannett Sites
54,987
42
Conde Nast Digital
28,246
18
Demand Media
52,899
43
T365 - Tribune
28,064
19
Weather Company, The
52,164
44
NFL Internet Group
27,832
20
Linkedin
52,160
45
IDG Network
26,941
21
craigslist, inc.
46,850
46
AT&T, Inc.
26,426
22
ESPN
45,397
47
NetShelter Technology Media
26,179
23
Answers.com Sites
45,383
48
Gawker Media
25,932
24
Viacom Digital
41,743
49
Disney Online
25,186
25
Wal-Mart
38,558
50
PINTEREST.COM
24,892
Table 3
Comscore Ad Focus Rankings (Desktop Only) September 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
87.8
Google Ad Network**
212,344
94.3
ShareThis
192,744
85.6
Advertising.com**
204,804
90.9
Google
181,834
80.7
AT&T AdWorks**
192,250
85.3
Outbrain
163,028
72.4
Real Media Group - 24/7 Access**
188,097
83.5
FACEBOOK.COM
139,909
62.1
Casale Media - MediaNet**
181,867
YOUTUBE.COM*
132,131
58.7
Criteo**
178,425
79.2
49.9
ValueClick Networks**
177,967
79.0
MSN
107,349
47.7
Genome from Yahoo!**
176,986
78.6
AMAZON.COM*
91,537
40.6
Microsoft Media Network US**
175,726
78.0
39.5
RadiumOne**
173,340
76.9
Bing
86,959
38.6
Collective Display**
170,516
75.7
31.5
Burst Media**
167,806
74.5
Windows Live
63,890
28.4
Cox Digital Solutions - Network**
162,358
72.1
26.3
Exponential - Tribal Fusion**
160,022
71.0
Blogger
58,736
26.1
Federated Media Publisher Network**
151,671
67.3
24.4
Specific Media**
151,324
67.2
23.5
Rocket Fuel**
130,013
57.7
23.2
Adconion Media Group**
125,975
55.9
APPLE.COM
48,781
21.7
AudienceScience**
122,636
54.4
Weather Channel, The
47,202
21.0
Undertone**
120,960
53.7
RockYou
45,993
20.4
20.2
Top DSP/SSP/Ad Exchange Entities
20.1
Rubicon Project REVV Platform**
215,369
95.6
CNN
42,747
19.0
Fulcrum5**
181,091
80.4
CBS News
40,451
18.0
engage:BDR**
121,236
53.8
17.0
16.8
IMDb
37,664
16.7
5min Media Platform
37,537
16.6
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com