21. November 2014

Comscore Ranks the Top 50 U.S. Digital Media Properties for October 2014

RESTON, VA, November 21, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 187.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.2 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers
(000)

Rank

Property

Unique Visitors/Viewers
(000)

Total Internet : Total Audience

250,615

1

Google Sites

236,104

26

Conde Nast Digital

72,290

2

Yahoo Sites

217,594

27

Pinterest.com

70,234

3

Facebook

201,135

28

WebMD Health

70,035

4

AOL, Inc.

191,783

29

Viacom Digital

65,266

5

Amazon Sites

175,969

30

Ask Network

64,869

6

Microsoft Sites

169,955

31

Answers.com Sites

64,828

7

CBS Interactive

133,167

32

New York Times Digital

64,448

8

Comcast NBCUniversal

132,807

33

Demand Media

63,011

9

Apple Inc.

131,454

34

Vimeo

59,412

10

Mode Media (formerly Glam Media)

129,887

35

Adobe Sites

58,637

11

Turner Digital

120,301

36

Fox News Digital Network

57,266

12

Wikimedia Foundation Sites

106,489

37

Meredith Digital

56,677

13

eBay

106,226

38

craigslist, inc.

56,234

14

Gannett Sites

104,986

39

Netflix.com

55,753

15

ESPN

89,064

40

YP Sites

55,716

16

Linkedin

88,766

41

Disney Online

55,524

17

Time Inc. Network (partial)

88,272

42

Fox Sports Digital - Sporting News Media

55,466

18

About

85,851

43

IHeartRadio Network

54,557

19

Hearst Corporation

81,907

44

NFL Internet Group

53,898

20

Weather Company, The

81,510

45

Gawker Media

53,844

21

Twitter.com

81,372

46

VEVO

53,786

22

Pandora.com

79,427

47

Target Corporation

53,644

23

Yelp

76,470

48

WordPress.com*

51,977

24

Wal-Mart

75,031

49

WorldNow Sites

51,814

25

BuzzFeed.com

74,577

50

Vox Media

50,744

Comscore Top 50 Properties (Desktop Only)
October 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors
(000)

Total Internet : Total Audience

227,101

1

Google Sites

187,576

26

ESPN

36,790

2

Yahoo Sites

166,622

27

New York Times Digital

36,430

3

Microsoft Sites

148,777

28

Yelp

35,908

4

Facebook

133,624

29

Conde Nast Digital

35,907

5

AOL, Inc.

110,473

30

Twitter.com

34,840

6

Amazon Sites

104,211

31

WebMD Health

34,265

7

Mode Media (formerly Glam Media)

81,318

32

Pinterest.com

33,950

8

CBS Interactive

73,673

33

Dropbox Sites

31,068

9

Wikimedia Foundation Sites

69,300

34

Target Corporation

30,275

10

Turner Digital

67,259

35

Viacom Digital

29,673

11

Comcast NBCUniversal

65,641

36

Fox News Digital Network

29,463

12

eBay

64,815

37

YP Sites

28,966

13

Apple Inc.

59,462

38

Purch

28,685

14

About

55,191

39

Meredith Digital

28,667

15

Gannett Sites

52,074

40

Verizon Communications Corporation

26,622

16

Ask Network

50,156

41

IDG Network

26,278

17

Linkedin

48,436

42

WordPress.com*

24,402

18

Time Inc. Network (partial)

44,495

43

Gawker Media

24,398

19

craigslist, inc.

41,264

44

Netflix.com

24,242

20

Hearst Corporation

41,233

45

Scripps Networks Interactive Inc.

24,164

21

Wal-Mart

41,020

46

Vox Media

24,130

22

Weather Company, The

38,724

47

Ziff Davis Tech

23,516

23

Adobe Sites

38,144

48

BBC Sites

23,515

24

Answers.com Sites

37,500

49

Everyday Health

23,432

25

Demand Media

37,081

50

BuzzFeed.com

23,212

Comscore Ad Focus Rankings (Desktop Only)
October 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

227,101

100.0

1

AddThis

213,903

94.2

1

Google Ad Network**

216,639

95.4

2

Taboola

191,918

84.5

2

Yahoo Audience Network**

193,641

85.3

3

ShareThis

180,204

79.4

3

Conversant (formerly ValueClick Networks)**

191,005

84.1

4

Google

179,585

79.1

4

Casale Media - MediaNet**

183,394

80.8

5

Outbrain

172,289

75.9

5

Criteo**

179,326

79.0

6

Yahoo Sites

166,622

73.4

6

RadiumOne**

175,635

77.3

7

MSN

133,510

58.8

7

Advertising.com**

165,750

73.0

8

Facebook.com

131,328

57.8

8

Burst Media**

162,829

71.7

9

YouTube.com

113,486

50.0

9

Collective Display**

162,029

71.3

10

AOL, Inc.

110,473

48.6

10

Gamut - Network**

155,585

68.5

11

Amazon.com*

85,523

37.7

11

Exponential - Tribal Fusion**

148,246

65.3

12

Mode Media (formerly Glam Media)

81,318

35.8

12

Amobee**

138,255

60.9

13

5min Media Platform

69,721

30.7

13

Rocket Fuel**

128,765

56.7

14

Windows Live

66,699

29.4

14

SourceKnowledge Video Network**

123,638

54.4

15

About

55,191

24.3

15

Microsoft Media Network US**

106,422

46.9

16

Gannett Sites

52,074

22.9

16

Undertone Networks**

92,558

40.8

17

Ask Network

50,156

22.1

17

Vibrant Media**

86,932

38.3

18

Linkedin

48,436

21.3

18

AdBlade Network**

79,272

34.9

19

CNN

45,648

20.1

19

TC Media Reach & Response Network**

74,883

33.0

20

NBC News Digital

42,935

18.9

20

Specific Media**

72,349

31.9

21

Blogger

41,674

18.4

22

CBS News

40,262

17.7

Top DSP/SSP/Ad Exchange Entities

23

Walmart.com

38,399

16.9

1

Rubicon Project**

191,850

84.5

24

Answers.com Sites

37,500

16.5

2

Fulcrum5**

182,989

80.6

25

Demand Media

37,081

16.3

3

OpenX**

147,123

64.8

26

ESPN

36,790

16.2

4

engage:BDR**

43,427

19.1

27

New York Times Digital

36,430

16.0

28

Yelp

35,908

15.8

29

Twitter.com

34,840

15.3

30

WebMD Health

34,265

15.1

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 73.4 percent of the 227 million internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.