- 5 Agosto 2019

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best results. 

Audience Activation

Comscore Audience Activation™ offre un servizio di targeting che integra i dati demografici con i comportamenti cross-screen per campagne digitali, mobili e CTV.

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