Video - 5 Agosto 2019

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best results. 

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Behavioral Targeting Contextual Targeting Data Activation Engagement Programmatic

Prodotti Associati

Activation

Attivare campagne e inventory trasformando dati granulari sulle audience e informazioni contestuali in target azionabili.
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