Video - 5 Agosto 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

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Behavioral Targeting Contextual Targeting Data Activation Engagement Programmatic

Prodotti Associati

Activation

Attivare campagne e inventory trasformando dati granulari sulle audience e informazioni contestuali in target azionabili.
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