- 5 Agosto 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

Audience Activation

Comscore Audience Activation™ offre un servizio di targeting che integra i dati demografici con i comportamenti cross-screen per campagne digitali, mobili e CTV.

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