- 5 Agosto 2019
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Audience Activation
Comscore Audience Activation™ offre un servizio di targeting che integra i dati demografici con i comportamenti cross-screen per campagne digitali, mobili e CTV.