- 5 Agosto 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

Activation

Attivare campagne e inventory trasformando dati granulari sulle audience e informazioni contestuali in target azionabili.
Per saperne di più