Comscore is selected to test performance of JBL branding and messaging incorporated into the Quantum Cup livestream.
Comscore’s Branded Content powered by Hive runs a competitive evaluation testing 6 Twitch Streams through December 17- December 19, 2021.
With software combining Human Intelligence and Algorithmic Technology, each brand integration segment was classified, and system algorithms were applied to scale values to produce media metrics.
Comscore measures campaign performance for the following:
Comscore’s Branded Content identified the optimal mix of streams that contributed to the most impactful media value driving better ROI.
Out of all streams, Fortnite North America Playoffs was the largest contributor of visual content, generating 46% of total Media Value.
While there is a more balanced share of audio exposure, Fortnite North America Playoffs generated the highest total of Audio Media Value™.
Headphones content generated 30% of the total Media Value and total Equivalent 30s Ad Units.