- 17 ottobre 2014

Data snacks on FIFA World Cup 2014

Alejandra Ibarra
Alejandra Ibarra
Syndicated Client Insights Manager
Comscore

Did you know that Latin America was the second region worldwide with the highest growth in the Sports category during the World Cup?

Here are some interesting data snacks about how the FIFA World Cup 2014 performed on the digital field:

  • Latin America was the second region worldwide with the highest growth in the Sports category during the World Cup.
  • Latin Americans spent more minutes online than the worldwide average in the Sports category during the World Cup.
  • During the second half of the World Cup, Europe was the region most engaged in the Sports category.
  • Argentina led in the Latin American region in terms of reach in the Sports category with more than 10 points above the Latin American average.
  • From within Latin America, Uruguay was the most engaged spending almost half an hour more online than the average Latin American user.
  • During the World Cup, the month of June showed the largest audience, and in July we saw a decrease in audiences for most of the Latin Amercian countries.
  • Mexico has the highest reach for online video in the Sports category. It was also the country with the highest time spent and videos seen by viewer.
  • Argentina had the highest penetration of online video in the Sports category during July 2014.
  • The site FIFA.com registered traffic growth months before the World Cup started.
  • Brazil spent more time on the FIFA.com site with more than 7 minutes compared to the Latin American average.
  • Brazil had the highest growth of people interested in Sports on Social Networking sites.
  • During the World Cup, 80% of the fans were engaged with FIFA's fan page.
  • Argentina was the country in Latin America that was the most engaged with the site of VISA, the official sponsor of the World Cup.
  • Brazil was the Latin American country that was most engaged with the Coca-Cola brand, followed by Mexico.
  • For Coca-Cola, the Mexican audience showed the highest growth in terms of users.
  • Hyundai/Kia: The Chilean audience was the most engaged with the brand in terms of time spent on their site.
  • EMIRATES: Argentina was the country most involved from Latin America in terms of time spent on their site.
  • In the World Cup: Germany registered a strong growth in the Sports category, however the Netherlands showed a higher penetration in the category and spent more time online.

The insights shared in this blog post are part of the following study: "Online Effect of the World Cup 2014" that is now available for purchase. If you would like more information about this study, please contact us.

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