- 27 maggio 2010

State of the U.S. Online Retail Economy in Q1 2010

Relatore: Gian Fulgoni

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Comscore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy during this one hour webinar. This installment includes an overview of e-commerce trends in the first quarter of 2010, survey findings that highlight consumer sentiment about the current state of the economy and a detailed analysis of the social media landscape.

Presentation Highlights Include:

  • A recap of early 2010 e-commerce trends, including an analysis of changes in consumers’ online spending patterns from early 2008 through the first quarter of 2010
  • Analysis of spending patterns across key product categories during Q1 2010
  • Review of consumer spending by demographic segments, including gender and household income
  • Comparison of heavy vs. light online shoppers
  • Analysis of key digital marketing trends as they relate to e-commerce, with a particular focus on the social media landscape